upcoming events
Breast Cancer Awareness Month
OCTOBER 1 | Butterfly Strong on KTLA 5 Morning News
What a way to kick off Pinktober!
Malibu Dana joined the KTLA 5 Morning News to kick off Breast Cancer Awareness Month, sharing her journey from diagnosis to 16-year survivor, the story behind the Butterfly Strong Foundation, and how we’re turning awareness into action.
Butterfly Strong in the Spotlight
OCTOBER 13 | Breast Cancer Awareness Month Proclamation
6:00 PM | Hermosa Beach City Council Meeting
Malibu Dana will accept the City of Hermosa Beach’s Breast Cancer Awareness Month Proclamation, honoring those impacted by breast cancer throughout Hermosa Beach and our South Bay community.
Watch: In person at Hermosa Beach City Hall or online through the City of Hermosa Beach.
SLAY in Pink: Wine-Paired Dinner
October 20, 2026 | 6 PM
SLAY Steak + Fish House
1141 Manhattan Avenue
Manhattan Beach, California 90266
Wine-Paired Dinner
by Chef David Slay
Only 55 seats available!
An unforgettable wine-paired dinner by Chef David Slay celebrating survivorship, honoring loved ones, and making a meaningful impact through an inspiring evening featuring a live auction and an exclusive opportunity drawing.
Pinktober at Polkadots: Sip & Shop
October 22, 2026 | 4 - 8 PM
Polkadots & Moonbeams Clothing Boutique
8367 W. 3rd Street West Hollywood, CA 90048
Polkadots & Moonbeams & Malibu Dana invite you to celebrate Pinktober with a special shopping event in support of the Butterfly Strong Foundation, honoring the legacy of Wendy Freedman. Sip, shop iconic fashion, enjoy an in-store photo shoot with photographer Susan Sheridan, bonus drawings + prizes, and spend a fun evening giving back in support of breast cancer research.
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Análú Pilates Give Back: Move for a Mission
October 24, 2026
Análú Pilates Studio
210 Avenue I, Suite E
Redondo Beach, CA 90277
Join us for Pilates classes to help us create a world where no breast cancer patient feels alone.
Classes:
9:30 AM - Pilates Reformer
10:30 AM - Pilates Chair
10:30 AM - Pilates Reformer
11:30 AM - Pilates Reformer
12:30 PM - Pilates Reformer
Análú Pilates Studio in Redondo Beach hosts its 3rd Annual Butterfly Strong Foundation Day, with all proceeds from classes donated directly to the foundation. All Phenoms joins the day, providing sports drinks for everyone participating.
Hermosa in Pink: Light the Night Pink
Thursday, October 1, 2026 | 5-8 PM
PALMILLA
39 Pier Avenue
Hermosa Beach, California 90254
Presented by The Butterfly Strong Foundation & Fulbright Dental
Join us as the Hermosa Beach Pier lights turn pink to celebrate strength, honor survivors & stand Butterfly Strong in the fight against breast cancer.
$50 in Advance | $75 at the Door
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Win 2 VIP+ Passes to Coachella OR Stagecoach 2027
Choose your festival. Choose your weekend.
This Pinktober, Butterfly Strong is giving one lucky winner the ultimate festival experience: two VIP+ passes to Coachella or Stagecoach 2027 — winner’s choice!
Drawing October 20, 2026 at Slay in Pink. Winner does not need to be present to win.
past events
thank you to our sponsor
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