past events

Butterfly Strong founder Malibu Dana joined the KTLA5 morning news to kick off Breast Cancer Awareness Month.

Hermosa in Pink brought our community together in the most incredible way to kick off Breast Cancer Awareness Month. From Palmilla to the pink-lit Hermosa Beach Pier Plaza, our community showed up, and together we raised $15K for The Butterfly Strong Foundation! With love and deep appreciation for the City of Hermosa Beach and our amazing South Bay community.

1,900 Santas. One powerful mission. ❤️ The Butterfly Strong Team proudly marched in the 7th Annual Santa Stroll, helping raise funds for Mychal’s Learning Place, which empowers young adults with developmental disabilities to build independence and achieve their goals.

Our heartfelt thanks go to Fulbright Dental, whose generosity helped shape the spirit of this year’s Pinktober. Their support brought our Shine fanny packs to life, added a beautiful sense of celebration with the champagne toast at Hermosa in Pink, and made our Shine in Pink Dance Event possible. We are deeply grateful for their partnership - so many of the experiences we celebrated this Pinktober were possible because of their support.

The Level Up Conference stage looked like The Tonight Show, and felt like TED Talks.. for me it was about sharing truth. 15 years a survivor. Turning pain into purpose. Every moment, every scar, every setback led here & to help others find their wings too.

Vista Sotheby’s, Rick Edler, and Sotheby’s International Realty and all of our incredible in-kind donors

We teamed up again with the amazing Análú Pilates for Breast Cancer Awareness Month, moving in honor of Pinktober and all that the pink ribbon represents: strength, community, and hope. The energy was high, the playlist was fire (yesss, there were butterfly high kicks - thanks, Justine!), and the fanny packs were packed with swag thanks to our generous South Bay community.

So much gratitude to Wendy, Lauren, and the Polkadots & Moonbeams team - home Malibu Dana Activewear home since its inception in 2017. You’ve believed in our mission to save the world in style from day one, using fashion as a force for good! It means the world to keep creating moments like this together in support of the Butterfly Strong Foundation as we continue to raise money for innovative research in the fight to end breast cancer. 💗

So much gratitude to Wendy, Lauren, and the Polkadots & Moonbeams team - a place for Malibu Dana Activewear to call home since its inception in 2017. You’ve believed in our mission to save the world in style from day one, using fashion as a force for good! It means the world to keep creating moments like this together

We’re thrilled to share that, thanks to your generosity, Slay in Pink raised an incredible $50,000 in one unforgettable night! Our Slay in Pink fundraising dinner, curated by Chef David Slay, was magic, captured by our amazing emcees DJ Dave and Hailey Winslow of KTTV FOX 11 and featured on the evening news. When the South Bay community gathers for Breast Cancer Awareness Month, it shows what the pink ribbon really means - kindness, support, and hope. That night remi

We are deeply thankful to David and Gale Slay, our dedicated volunteers, the Butterfly Strong Board, and our talented photographer and videographer for helping bring the evening to life. Because of each of you, we continue to flutter strong for all the butterflies who need our love and support.

Last night, we had the great honor of receiving the Breast Cancer Awareness Month Proclamation from the Hermosa Beach City Council and Mayor - for the fourth consecutive year.

From our boot kickin“ country line dance that got everyone moving, to our fierce Beyoncé “Who Runs the World” finale, the day was filled with joy, strength, and pink-powered energy — all in honor of Breast Cancer Awareness Month

We’re still glowing from an incredible Shine in Pink event — made possible with the love and amazing support of our sponsor Fulbright Dental. A heartfelt thank you to Shine Society Fitness, Beach Life Fitness Boutique and Creative Indulgence.

What an unforgettable night! Hermosa in Pink was pure magic – together we lit the Pier Plaza pink, honored survivors, and created TV history with KTTV FOX 11 News under the pink lights. With love and deep appreciation for the City of Hermosa Beach and our amazing South Bay community. Check out Butterfly Strong, Malibu Dana and our beautiful Hermosa Beach, on the news with KTTV reporter Hailey Winslow.

A heartfelt thanks Fulbright Dental for the pink champagne toast, Kelly I Designs for transforming the venue “pretty in pink,” Flowers by Felicia for the stunning floral donation, Palmilla’s staff for their care and kindness, Michelle & Poppy for the amazing pink hair installation, our check-in team, opportunity drawing crew, merchandise support, social media coverage, videography,

Immensely grateful for every day - and for this perfect moment in time at the launch of Modern Luxury Angeleno Magazine’s Dynamic Women September 2025 Issue. An empowering celebration of strong, purpose-driven women across Los Angeles, all gathered to honor one another and the work we believe in. As the founder of the Butterfly Strong Foundation and a 15-year breast cancer survivor, this recognition was deeply personal. A chance to shine a light on our mission - turning pain

Malibu Dana Activewear is proud to be part of Modern Luxury Angeleno Magazine, Heroes & Hope issue

Thank you to Women Making Waves, 55 Thousand Dress Collection and the National Association of Women Business Owners Central Coast Chapter (N

So grateful to have participated in the 2024 Power of Tower 5K Walk/Run! Chelese & I walked side by side—wing to wing, heart to heart, butte